Just completed this point of sale display for the Don't Panic Media adopt-a-box scheme. The brief specifies that you have to include the words "free" and "don't panic". Apart from that the Don't Panic people are happy for the artist to go for it. Not sure but I think maybe they go into General Pants stores. You can learn more about Don't Panic at http://www.dontpanicmedia.com.au/